
Inaugural 2026 · An invitation-only experience
Enterprise technology buying has changed. The role of procurement is changing with it. Against the backdrop of Napa golf and wine, join procurement and finance leaders rethinking how their organizations buy, manage, and optimize cloud and AI spend - and the strategic role they play in shaping those decisions.
Silverado Resort · September 24 & 25
Attendance is complimentary and subject to approval by the host committee. You will receive a response within two business days.
Thanks, we'll review your request and get back to you shortly!
Why this event
Cloud, software and AI commitments are some of the biggest, most complex financial decisions an enterprise makes. Historically, procurement hasn't been in the room when these decisions are made. Finance and the C-suite set the terms. Sourcing is brought in after, left to deal with a commitment they had no say in.
That's changing. Cloud marketplaces and AI are creating a new kind of visibility into spend, usage and governance - and with it, a seat at the table for procurement and finance leaders who can connect that data and insights to business priorities in real time.
The Flywl Golf & Wine Invitational brings together the leaders navigating and making that shift now. You'll hear directly from peers - including Michael van Keulen and Linda Siegert - on how they've made this move already. You will up-level your career with a clear approach and the tech to do it in your own organization.
The next procurement model is being built now. The question is whether you'll help drive it - or inherit it later.
What you'll learn
01
Uplevel your career from operational execution to strategic influence
Historically, procurement wasn't in the room when cloud, software and AI commitments were made. See what it takes to be part of those decisions.
02
The New Economics of Enterprise Technology Buying
Connect technology commitments to marketplace spend and usage to see the full financial picture and take action as needed.
03
Learn From Peers Who've Already Made the Shift
Hear directly from leaders like Michael van Keulen and Linda Siegert on how they've turned procurement into a strategic, business-oriented function.
04
Leave With the Approach and the Tech
Go home with a plan and the tools to bring insights and take action on spend, risk and growth into executive conversations - not just transactions.
Featured leaders
Learn from executives navigating cloud, software, and AI commitments, usage and cross-functional decision-making inside complex enterprises. These are practical conversations about what's changing, what's working, and what procurement and finance leaders need to understand next.




Who should attend
Procurement + Sourcing
CPOs, VPs and Heads of Procurement, Strategic Sourcing leaders, IT/Technology Procurement leaders and executives responsible for enterprise technology buying.
Move procurement from tactical to strategic.
Learn how cloud marketplaces, AI and new licensing buying models are changing the procurement operating model, and how to connect contracts with commitments, spend, usage and business priorities to make better decisions earlier.
Increase your visibility among key executive stakeholders.
With the right context you will be able to engage CFOs, CIOs, CTOs and business leaders on more than terms and approvals. Become the procurement leader executives bring into the conversation earlier, because you can help determine what the business should do next.
Finance + FinOps
CFOs, VPs and Heads of Finance, FP&A leaders, FinOps and Cloud Economics leaders, and executives responsible for cloud, software, and AI spend.
Move from reporting spend to shaping it.
Learn how to connect technology budgets with commitments and usage so your team can identify what is changing and proactively take action before a variance becomes a problem.
Become the finance leader who moves the business forward.
Bring more than the numbers to executive conversations. Build the insight to recommend what the organization should do next - where to adjust and where to invest.
Agenda
Start the event with candid executive conversations about the future of enterprise technology buying. Then continue those conversations the following day from the conference room to a curated golf or winery experience, followed by an evening together in Napa.
This isn't an event built around presentations. It's designed to give leaders time to learn, compare perspectives and build relationships with peers navigating the same decisions.
Thursday, September 24
5:00–7:00 PM
Welcome Reception
Cocktails, introductions and executive networking at Silverado Resort.
Friday, September 25
· Morning programming
8:00 AM
Kickoff
Overview of the agenda for the day.
8:15 AM
The New Role of Procurement in the Cloud + AI Era
8:45 AM
Turning Technology Commitments into Strategic Decisions
9:45 AM
From Spend Data to Action
10:30 AM
Peer Roundtable: How Procurement, Finance + Technology Lead Together
11:30 AM
Lunch
Hosted, with time to regroup before departures.
Friday afternoon & evening
· Two parallel tracks
12:00 PM departure
Track A
Championship Golf Experience

1:30 PM departure
Track B
Private Winery & Olive Oil Experience

6:00 PM
Closing dinner & reception
Both tracks reconvene. Wine pairings and a final round of conversation.
Sailpoint
Finout
AECON
ATHENE
ORACLE
HIGHSPOT
LUCID
WIZ
Title Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor
FAQ
Request your invitation
Cloud marketplaces and AI are already changing enterprise technology buying.
Join the procurement and finance leaders building the skills, visibility and influence to shape what comes next inside their organizations.
September 24–25, 2026 · Silverado Resort, Napa Valley
Attendance is complimentary and subject to approval by the host committee. You will receive a response within two business days.
Thanks, we'll review your request and get back to you shortly!