WEBINAR
How Norstella turned cloud commits into savings without compromising innovation
Engineering teams need speed, but procurement needs to meet spend commits. Traditionally, something had to give. Until Norstella found a way to optimize both.
VP of Enterprise Architecture Tariq Hasani shows how Flywl enabled his team to make smarter software vendor decisions faster while maximizing cloud commits and capturing previously hidden savings.
August 14, 2025
Watch now
Limited Time
10:00 AM PDT
VP Enterprise Architecture
Norstella
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Strategic Advisor
Flywl
Founder & CEO
Flywl
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What you'll learn
How to turn cloud spend commits into growth accelerators instead of innovation blockers
How marketplace data and competitive insights can help you make smarter technology decisions, faster
How to align engineering velocity with procurement goals without compromising either
Our speakers
Michael Van Keulen (MVK) is a procurement leader with more than 20 years of experience.Formerly Chief Procurement Officer at Coupa, he also led procurement at Lululemon and held leadership roles at VF Corporation. He is known for advancing procurement through marketplace adoption, cloud commitment optimization, and the alignment of people, process, and technology.
Ankur Srivastava is the Founder and CEO of Flywl, a company revolutionizing how buyers and sellers navigate cloud marketplaces. With a deep passion for innovation, efficiency, and customer-centric solutions, Ankur has led Flywl in making cloud procurement seamless, optimizing cloud commit utilization, and driving financial transparency.
With extensive experience in AWS Marketplace, Ankur has helped companies successfully leverage cloud marketplaces to drive revenue growth, streamline procurement, and maximize cloud investments. Under his leadership, Flywl has achieved key milestones, including a successful AWS Marketplace listing and recognition as a top emerging company in cloud procurement.
Beyond his professional achievements, Ankur is a proud girl dad, balancing his dedication to innovation with the joy of fatherhood. He brings a unique blend of strategic vision, hands-on expertise, and a deep appreciation for building meaningful relationships in both business and life.