One product. One ID. Everywhere.
FUID is the only universal software ID that brings order to cloud marketplace discovery.
Searching cloud marketplaces isn’t easy. The same products appear (sometimes twice) under different names with outdated versions. When AI rewards clean data, messy catalogs won’t win business.
FUID (Flywl Unique ID) is the first and only universal identifier for SaaS products across every cloud marketplace—making it easier to find and be found.
Who uses FUID
- Procurement Teams: Avoid duplicate entries and speed up vendor selection.
 - IT & Ops Leaders: Standardize internal records with accurate, versioned product IDs.
 - Marketplace Admins: Keep catalogs healthy, verifiable, and duplicate-free.
 - Growth & Marketing Teams: Embed FUID search publicly and convert visitors into users.
 
Request your FUID
Finally, a standard ID for SaaS
Search & match
Instantly find products by company, name, or FUID. AI-powered matching corrects misspellings, suggests alternatives, and links directly to live marketplace listings.
Generate & standardize
Create new FUIDs for products or update existing ones. Each entry is normalized, versioned, and reviewed to prevent duplicates and errors.
Ask AI
Get instant product insights through built-in AI chat, powered by retrieval-augmented generation (RAG).
Data integrity, everywhere
Moderation workflows keep catalogs clean. Embeddable FUID search bars let you expose trusted listings on your own site—driving clarity and conversion.
Give every software product a single, trusted identity
Strategic Advisor, Flywl (former CPO, Coupa)