One ID, multiple marketplaces

One ID to govern them all, one ID to find them and in the transaction chaos bind them.

Claim your FUID on BeaconTalk to us
Why FUID

Books have ISBN. Groceries have UPC. Software never got its barcode.

Each marketplace has its own conventions and you might have your own; names, versioning, clubbed offerings, marketplace visibility each leads to your product being listed in its own way. A buyer's procurement system understands contracts and not the fact that your one product looks like four unrelated vendors. This can affect your pipeline.

How it works

  • Search the seller registry
    Northwind LabsSeller profile · openClaim
    Northwind DataSeller profile · claimedNW4D · taken
    Northwind HealthSeller profile · claimedNWHL · taken
    Your vendor codeHalf of every FUIDNW4L
    Claim it once. Use it everywhere.Claim your seller profile from Flywl's registry or create one if you're new. You get a vendor code: the first half of every FUID you'll ever mint.

  • Name your product

    Product name
    FUIDMinting
    FUIDprefix-NW4Lvendor-······product-·check
    Registry checkWaiting
    Mint a FUID for every product.Name the product and Flywl derives the second half of its FUID from it, checks it against the registry and issues it to you.
  • FUID-NW4L-PULS7X-QPulse Analytics · Northwind Labs
    AWS logoAWSprod-h4q2xkzr3m5bsNo FUIDFUID linked
    Azure logoAzurenorthwind.pulse-saasNo FUIDFUID linked
    Google Cloud logoGooglenorthwind-pulse.endpointsNo FUIDFUID linked
    DirectNWL-PULSE-ENT-26No FUIDFUID linked
    Linking 0 of 4
    Link every listing to it.Link your listings on AWS, Azure, Google Cloud and your own order forms to the FUID, and see every one of them against one product.

Key features

  1. 01Human-readable

    Human-readable

    Derived from real vendor and product names, not opaque strings.

    Pulse Analytics · Northwind Labs

    How the ID reads

    3 opaque IDs
    AWS logoprod-h4q2xkzr3m5bs
    Azure logonorthwind.pulse-saas
    Google Cloud logonorthwind-pulse.endpoints

    The FUID

    FUID-NW4L-PULS7X-Q
    NW4LNorthwind Labsvendor
    PULS7XPulse Analyticsproduct
    From real names0 of 2 read

  2. 02Globally unique

    Globally unique

    Collision-checked against the entire registry before it's issued.

    FUID registry

    Collision check

    Checking
    NewFUID-NW4L-PULS7X-Q
    FUID-NW4D-PULS7X-KPulse Analytics · Northwind Data
    FUID-NW4L-PULS3R-MPulsar Monitor · Northwind Labs
    FUID-NW4L-PULS7X-HPulse Analytics Lite · Northwind Labs
    Before it's issued0 of 3 clear

  3. 03Permanent

    Permanent

    Immutable once assigned. Retired IDs expire; they're never recycled.

    FUID-NW4L-PULS7X-Q

    ID history

    Immutable
    Mar 2025IssuedPulse Analytics on AWS Marketplace
    Jun 2025Azure listing linkedNorthwind Pulse — Analytics Platform
    Jan 2026Renamed on Google CloudNow Pulse by Northwind Labs
    Aug 2026Pricing updatedAll four listings
    FUID-NW4L-PULSV1-CPulse v1 · retired Feb 2025Never recycled
    Mar 2025 – Aug 20260 changes · same ID

  4. 04Marketplace-neutral

    Marketplace-neutral

    Owned by no single cloud, so it works across all of them.

    AWS logoAzure logoGoogle Cloud logoLive on 0 of 4

Unified Listing, in Beacon.

A Unified Listing, connected by one ID.

  • One source of truthEvery listing and plan, grouped under one FUID.
  • Always currentUpdate pricing and positioning once, see it everywhere.
  • Found by buyersSurface in Compass wherever buyers are searching.
FUID for all

Give your product one identity the whole market recognizes.

Mint my FUID nowBook a demo